SCOPE
Strategy / Identity / Packaging / Art direction
ROLE
Concept, creative direction and design
YEAR
2026
CREDITS
Concept project. Creative direction by Forma.
DESIGN PRINCIPLE
THE FULL STORY
The intent
Give everyday rituals a quieter point of view. Fieldwork is a fictional botanical care brand that values useful ingredients and simple, considered objects.
The system
A field-note sensibility shapes the identity: a grounded wordmark, generous spacing and clear product information. Forest green and warm butter build recognition across the range.