CAPABILITIES

From intent to identity.

For new ventures finding their voice and established organisations ready for their next chapter.

Find the idea

For teams that need a clear direction before they make anything. We define the position, audience and story that will guide the brand.

Positioning / Audience / Brand narrative / Creative direction

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01 / BRAND DIRECTION

A clear
point of view.

A direction your whole team can use.

AUDIENCE

Who we are here for.

POSITION

What makes us different.

NARRATIVE

The story we tell.

For brands ready to become recognisable. We make a connected visual and verbal system with room to grow.

Identity / Typography / Colour / Art direction / Guidelines

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02 / IDENTITY SYSTEM

forma®

WORDMARK / RECOGNITION AT EVERY SCALE

Aa Bb Cc / 0123

INK / PERSIMMON / PAPER

One system.
Many expressions.

Logo, type, colour and guidelines.

For teams taking an identity into the world. We design the touchpoints that make the idea tangible.

Web design / Framer development / Packaging / Print / Launch assets

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03 / DIGITAL APPLICATION

FORMA® / DIGITAL 01

Ideas take shape.

FROM SYSTEM TO TOUCHPOINT

Made to
meet people.

Web design + Framer development
Packaging + print
Launch assets

THREE PARTS / ONE COHERENT BRAND

Strategy. Identity. Digital.

A connected practice, shaped around the question your business needs to answer next.