Hospitality / Coastal stays

Onda House

A place to slow down, with an identity that moves like the coast. A complete world for an independent seaside stay.

A place to slow down, with an identity that moves like the coast. A complete world for an independent seaside stay.

Hospitality / Coastal stays

Onda House

A place to slow down, with an identity that moves like the coast. A complete world for an independent seaside stay.

SCOPE

Positioning / Identity / Signage / Web design

ROLE

Concept, creative direction and design

YEAR

2026

CREDITS

Concept project. Creative direction by Forma.

DESIGN PRINCIPLE

Follow a slower rhythm.

Follow a slower rhythm.

Follow a slower rhythm.

THE FULL STORY

The intent

Create a welcoming coastal retreat without borrowed luxury clichés. Onda House is a fictional small hospitality concept shaped by the changing light and daily rhythms of the sea.

The system

An expressive mark meets confident ultramarine and sun-warmed sand. Typography stays calm and clear, giving photography and place the room to lead.

Across the stay

From the first booking to the room key and the morning menu, each touchpoint feels part of the same place. The website guides a guest from atmosphere to useful detail.

A useful handover

The identity is designed as a working system: clear rules for colour, type and composition let a small team create new materials without flattening its character.

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