SCOPE
Positioning / Identity / Signage / Web design
ROLE
Concept, creative direction and design
YEAR
2026
CREDITS
Concept project. Creative direction by Forma.
DESIGN PRINCIPLE
THE FULL STORY
The intent
Create a welcoming coastal retreat without borrowed luxury clichés. Onda House is a fictional small hospitality concept shaped by the changing light and daily rhythms of the sea.
The system
An expressive mark meets confident ultramarine and sun-warmed sand. Typography stays calm and clear, giving photography and place the room to lead.
Across the stay
From the first booking to the room key and the morning menu, each touchpoint feels part of the same place. The website guides a guest from atmosphere to useful detail.
A useful handover
The identity is designed as a working system: clear rules for colour, type and composition let a small team create new materials without flattening its character.

